Search Engine Marketing

Boost your paid marketing conversions to a whole new level with optimized coding & customized landing pages.

Google Ads, Facebook Ads & More

PPC, SEM, Social, PPC & Paid Ads

Drive search, social, and paid marketing conversions to a whole new level with custom landing page coding from Tweaked Design.

Tweaked Design can help you achieve online marketing success on a variety of digital marketing platforms including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Instagram Ads, Bing Ads and more.

Whether you are looking to improve your landing page performance for paid marketing campaigns or optimizing your existing campaign management, Tweaked Design can help you reduce your overall budget, improve conversion statistics, and attract more customers.

  • Google Ads
  • Google Guaranteed
  • Google Ad Grants
  • Microsoft Ads
CTA

Tailored Landing Pages & Call's To Action

The Tweaked Design Plan For PPC Success

The success of a search engine marketing campaign is not just dependent on the management aspect of accounts. There is also an increased requirement on the necessity of building optimized landing pages to interact effectively with viewers, and the utilization of clear "call to actions", providing a user with a natural flow to your conversion action. When correctly implemented, these factors help to re-enforce search engine signals, not only for SEM but also for .

Landing Pages

Landing pages tailored for user experiences and curated specifically for your target audience, help to focus on what's most likely to resonate with potential customers. This customization helps to ease the user's journey across your digital presence to your conversion actions, resulting in more satisfied website visitors and increased leads.

Clear CTA's

Creating unique and custom landing page experiences for each individual business allows for expansion outside of the ridged constraints of WordPress and other paid website template solutions. A more customized experience permits you to focus on what your customers define as a delightful experience, resulting in a more satisfied user. Focusing on the usability and not just aesthetics, your landing page should be easy to use, intuitive, and eliminate any distracting elements that may prevent a website visitor from interacting with your "call to actions".

SEO Optimized

Custom coded landing pages allow for additional SEO implementations and tweaks that boost search engine quality metrics and paid marketing quality factors like Google Ads Quality Score. These customized changes help to reduce the cost per click within the marketing platforms and ultimately drive your marketing dollars further by getting more customers with a smaller budget. Search engine optimization tweaks also double up to provide an additional source of re-enforcement for your website by attracting organic traffic from search engine result pages which otherwise may not have ended up there.

for a full proposal on a new paid marketing management project, or a success audit of an existing one. We're always excited to build new long-term relationships and helping customers save more money.

What's the difference between SEM & SEO?

Search Engine Marketing is an immediate way to generate increased online recognition and targeted visitors to a website. Search Engine Optimization is a long term strategy that works to increase organic presence across search engine result pages over time.

While SEO may take time to generate noticeable results, SEM is instantaneous – as soon as you start paying for clicks, visitors arrive. The drawback is, as soon as you stop running those ads, the traffic does as well. With effective Search Engine Optimization, traffic and visitors continue well into the future after paid campaigns have been paused.

Rewarding Digital Experiences Start Here

Contact us today to get a free, no-obligation consultation on your paid digital marketing project. Whether you are looking to optimize and increase the effectiveness of an existing paid marketing campaign, or start a new one, Tweaked Design can help you achieve your goals – for less.

Free Consultation

Tweak Your SEM For Success

Learn How We Optimize Your Campaigns

1. Keyword Research

Uncovering and identifying keywords used by your target audience.

Effectively target your ads for the people that need your products & services.

2. Campaign Creation

Create a campaign for specific areas of your products and service.

Creating campaigns that target subject matter that's most important to you.

3. Ad Group Creation

Below the campaign level, ad groups help you to group ads together.

Organizing your ads for the most insightful reporting and optimized management.

4. Ad Creation

Creating effective ads that are best suited to resonate with your target audience.

Creative, unique, and original techniques are utilized to resonate and captivate viewers.

5. Ad Copy

Creating ad copy that is optimized to attract users searching for target keywords.

Attention grabbing messages crafted to captivate your audience and keep attention.

6. Ad Extensions

Setup & configuration of ad extensions, location extensions, call extensions & more.

Additional paid platform features are utilized to drive even more user conversions.

7. Tracking Code

Setup & implementation of tracking code to track calls & form submissions from campaigns.

Proper tracking code implementation ensures campaign success can be tracked & reported on.

8. PPC Monitoring

Measuring campaigns & keywords for effectiveness, ensuring PPC efforts are yielding a positive ROI.

Appropriately managing campaigns and boosting focus where greater results may be achieved.

9. Quality Score

Modifying & maintaining monthly keyword quality score metrics to ensure lower CPC bids.

Updating and optimizing landing page text copy to help reduce cost per click for keywords and visits.

10. Competition Analysis

Reviewing the competition's techniques & methods, targeted keywords & ad creative used.

Identifying & understanding what other market leaders are doing to learn from their success.

11. Campaign Optimization

Monitoring campaign structure & optimizing based on top performing keywords.

Effective management ensures that campaigns attract more converting customers for less.

12. Landing Pages

Implementing landing page tweaks to boosts conversions & increase quality score.

Resonating value propositions, pain points, product & service details combined with impact.

13. Negative Keywords

Maintaining negative keywords & search terms to exclude from campaigns.

Ensuring your valuable marketing dollars are utilized most effectively.

14. Device Targeting

Maintaining bid adjustments for more highly converting devices.

Making sure that customers that are most likely to convert are targeted first.

15. Geographic Targeting

Targeting locations to display ads where customers are most likely to be.

Focusing on the regions where your ads are likely to drive more conversions.

Optimize Your Paid Campaigns

Attract more customers with paid marketing ads that resonate with your target audience.

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